InReality report, which surveyed 461 consumers, provides the following suggestions, which certainly seem worth discussing:
According to the report, shoppers are about evenly split on whether they prefer to research products online or in the store, with 53 percent opting for in-store browsing. And it noted that shoppers have different motivations when they show up at a store — some want a quick in-and-out, others enjoy browsing or find a trip to the store their best path to discovery. Retailers, then, need to determine, which sort of customers their dealing with and create the right, personalized shopping experience for each.
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The report also found that 75 percent of shoppers use their mobile devices while shopping (the figure is 90 percent for 18 to 35 year olds). That’s a strong sign that retailers should be intently focused on making mobile use easy and productive for shoppers. Free Wi-Fi needs to be robust and that’s just a start. Retailers should consider deploying beacons to send real-time messages and promotions, while installing digital displays that provide relevant, personalized information.
75% Of All Shoppers Are Now Using Mobile In-Store With 25% Actually Making A Purchase
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